The annual Buffalo Wild Wings Business Conference brings together over 1,700 General Managers, Home Office professionals and vendors for multiple days of meetings, keynotes, team-building events and awards ceremonies. My role has been to work with the communications team to develop a theme that would set up the content and business goals for the rest of the year, and design, art direct and execute graphics that would bring that theme to life. The deliverables included staging, signage, print materials, an event app, t-shirt and presentation graphics.
