Buffalo Wild Wings' menus have always been loud and bold, but in 2016 a refreshed identity was introduced, focused on design that was confident and expressive without shouting. The objective of the menu system redesign was to modernize the menus and provide a better user experience through organization and readability, resulting in our Fans taking the time to really consider their options and order more items.
![](https://cdn.myportfolio.com/2036f3e6e7ba8b8f8682937d08830e15/fb8ae2bf-28c9-4f67-8255-09c91f3a4964_rw_1920.gif?h=d6a2b1884583ebcf9ddae945aeee6cd5)
![](https://cdn.myportfolio.com/2036f3e6e7ba8b8f8682937d08830e15/0923d157-1b59-4380-9b35-6c217504de7b_rw_1920.jpg?h=9c2c4dd819b6d75ff5418addc75ea752)
![](https://cdn.myportfolio.com/2036f3e6e7ba8b8f8682937d08830e15/f9d76c49-7d36-48cf-ae39-d4748d81a025_rw_1920.gif?h=9d5a12f67a7abd3780218f1ebb2577e4)
Menu and Drink Menu Cover Designs: TBWA\Chiat\Day LA
Collaborating Designer: Lauren Tierney
Photography: TKP Photography
Collaborating Designer: Lauren Tierney
Photography: TKP Photography