Buffalo Wild Wings' menus have always been loud and bold, but in 2016 a refreshed identity was introduced, focused on design that was confident and expressive without shouting. The objective of the menu system redesign was to modernize the menus and provide a better user experience through organization and readability, resulting in our Fans taking the time to really consider their options and order more items.
Menu and Drink Menu Cover Designs: TBWA\Chiat\Day LA
Collaborating Designer: Lauren Tierney
Photography: TKP Photography

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