When Buffalo Wild Wings updated its Takeout strategy to focus on variety of food offerings, new creative was needed show Guests that they are more than just wings. This set of posters and supporting materials made showcasing the food the number one priority by showing takeout items that travel well in a home environment, in the containers it travels in.
Starting with the concept through copywriting, photo art direction and final layouts, I was involved in this project every step of the way. I focused on what a Guest's reason might be for getting takeout and injected some subtle humor along the way through the copy and props. I worked with our marketing and food teams to make sure we selected the right quantity and mix of food items, and worked with the photographer and his team on quoting, scheduling and executing the photo shoot.
Starting with the concept through copywriting, photo art direction and final layouts, I was involved in this project every step of the way. I focused on what a Guest's reason might be for getting takeout and injected some subtle humor along the way through the copy and props. I worked with our marketing and food teams to make sure we selected the right quantity and mix of food items, and worked with the photographer and his team on quoting, scheduling and executing the photo shoot.
